"Swiss Made" for watches ensures that Swiss Made watches havebeen designed,

manufactured and quality assured in Switzerland using Swiss Made movements

and a very high Swiss local content.  

Further down you find an overview of the legal background and some fineprint,

showing how closely defined by law and strictly controlled by the

"Federation of the Swiss Watch Industry"Swiss Made for watches is.  

What does Swiss Made mean for ADVOLAT?  

We manufacture part of our ADVOLAT watches in Switzerland  according to the legal criteria, reason why they are marked “Swiss Made”.

Only these watches carry "Swiss Made" on their dial and caseback.

The other part of our ADVOLAT watches are designed in Switzerland, but manufactured in Asia with Citizen Miyota Japanese movements.

All ADVOLAT timepieces are functionally and visually

quality tested in our atelier in Basel before shipment.

More detailed information on "Swiss Made" for watches:


The “Federation of the Swiss Watch Industry” (hereafter: FH), which has its headquarters in Bienne, Switzerland, is the Swiss watch industry's leading trade association. It is a private, professional and non-profit association, currently bringing together nearly 500 members representing more than 90% of all Swiss watch manufacturers.


The FH is entitled by Swiss law and its bylaws to ensure that the watches which are marked with Swiss indications of source are manufactured in Switzerland in accordance with the law.   


Swiss geographical indications such as “Swiss”, “Swiss Made” and “Switzerland” in connection with watches are protected under international and national law because they convey an assurance of quality and distinctiveness due to the reputation of Switzerland in watchmaking.   


As a general rule, geographical indications are protected under Articles 1 (2) and 10 of the Paris Convention for the Protection of Industrial Property and under Articles 22 to 24 of the Trade Related Aspects of Intellectual Property Rights (TRIPS) Agreement. As defined by TRIPS, geographical indications that indicate or suggest that a good originates in a geographical area other than the true place of origin in a manner which misleads the public as to the geographical origin of the good are prohibited.   


For example, the FH is the holder in the USA of the certification marks “Swiss” and “Swiss Made” according to U.S. Trademark Act (§ 4 (15 U.S.C. § 1054)), respectively Reg. No. 3,047,277 and Reg. No. 3,038,819, and in Hong Kong the certification mark “Swiss” No.C00140 is also registered. These certification marks implement the same legal criteria in force in Switzerland within the U.S. and Hong Kong territories.   


Also in Europe, by virtue of several bilateral treaties signed between EU countries and Switzerland, the indications such as “Swiss”, “Swiss Made” and “Switzerland” may be used solely on Swiss products as defined by Swiss laws.  


In addition, many countries have implemented regulations such as consumer's protection acts, product quality and liability acts, unfair competition acts, and rules of origin, which prohibit the use of false and deceptive geographical indications on products.    


To sum up, only Swiss laws define at which conditions a watch can bear a reference to Switzerland. The criteria that must be met for a watch to be considered as Swiss and to be allowed to bear Swiss indications, abroad and in Switzerland, are given by the Swiss federal Ordinance governing the use of the name “Swiss” or “Swiss Made” for watches, also called "Ordinance Swiss Made" (hereafter OSM).


This Ordinance has been revised and a new version is in force since 01.01.2017.   


According to new Article 3 of the OSM, Conditions of using the name "Swiss" and the Swiss cross: The following may be used only for Swiss watches and Swiss movements:

  1. the word “Swiss”;
  2. indications such as “Swiss”, “Swiss product”, “made in Switzerland”, “Swiss quality”, other designations containing the word “Swiss” or indications that are liable to be confused with that word and
  3. the Swiss cross or signs which may be confused with it. 


Based on the new Articles 1a and 2 of the OSM, a watch may be considered as Swiss if, and only if, it fulfils cumulatively the following minimum criteria:  

  1. its movement is Swiss, meaning that the movement has been assembled in Switzerland, and has been inspected by the manufacturer in Switzerland, and the components of Swiss manufacture make up for at least 50 percent of the value, without considering the cost for assembly, and at least 60% of the manufacturing costs must be generated in Switzerland 
  2. its movement is cased up in Switzerland (assembly of the watch in Switzerland) 
  3. the manufacturer carries out the final inspection in Switzerland (quality control, water-resistance,... ) 
  4. at least 60% of the manufacturing costs of the watch is generated in Switzerland (watch wristband excluded). 


Starting from 01.01.2019, the technical development (mechanical construction and prototyping) of the watch and of its movement will have to take place in Switzerland. Last but not least, in Switzerland, the Swiss Trademark Protection Act, Article 51a TmPA “Reversal of the burden of proof“ states that “The user of an indication of source must prove that it is correct.”. 


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